Parents and their son talking with a teacher over a progress register at a classroom desk

What Parents Really Want To Know,And Why Schools Struggle To Tell Them

Parents want simple, timely updates about their child. Here’s why schools find it hard, and how to fix it without adding work for teachers.

It’s 9 pm. A mother is scrolling through five different WhatsApp groups trying to find out if there’s a spelling test tomorrow. The message was sent. It’s just buried under 200 others

Schools care about keeping parents informed. The problem isn’t effort. It’s that updates are spread across too many channels, and nobody can keep track

What parents actually want

Most parents aren’t asking for much. They want to know what homework is due, how their child is doing, whether they were in class today, what fees are pending and what’s coming up next week. Ideally, all in one place, on their phone

Report cards alone don’t tell the full story

A 2023 Gallup survey of US parents found almost nine in ten believed their child was at grade level in reading. Yet school data showed about half of students had started the year behind in at least one subject. Parents weren’t careless. They were relying on a report card twice a year instead of a clear picture all year round

What parents believe vs. what the data shows

  • parents who believed their child is at grade level in reading

  • student who started the year behind in at least one subject

What it means for teachers

When updates live in one system, teachers post once instead of answering the same question twenty times. Homework, marks and attendance they already record become visible to parents automatically. Less messaging, fewer misunderstandings

Keep it human

Technology shouldn’t replace the conversation between a teacher and a parent. It should clear away the routine questions so that when they do talk, it’s about what really matters: the child

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